The Wildflower Group offers comprehensive licensing services and expertise that leverage its clients’ brands through new products and markets, building sales and revenue, and increasing brand equity and awareness. The Wildflower Group’s roster of clients includes brands with combined assets in excess of a billion dollars.
Development of a comprehensive licensing and retail strategy, customized for each of our clients, that consists of an overall brand positioning, target demo, product categories, a timeline, and channels of distribution
Research and analysis of product categories, prospective partners, and potential promotions
Retail placement, direct-to-retail, and limited time/exclusive opportunities
Professionally prepared, creative pitch presentations and materials
Attendance at major trade shows, including exhibiting at the Licensing International Expo
Creative direction is core to building a consistent, cohesive look for a licensing program and to providing a strong, overall brand statement.
Style guide development and branding solutions
Streamlined approval process through all stages of development for product, packaging, and marketing collateral
Legal sets the framework and structure for a long-term relationship between a licensor and licensee. TWG manages the entire license application process and has negotiated hundreds of license agreements on behalf of its clients. TWG’s legal services include dedicated and experienced in-house expertise combined with an external legal team.
License application form, specific to our client’s needs
Contract management and negotiation
Licensee compliance review.
In addition, TWG provides comprehensive royalty reporting services.
Royalty collection, reporting, and analysis
Quarterly and yearly forecasts
For the life of the licensing program, TWG conducts on-going follow-up and maintains regular communication with the licensees. TWG works with licensees to provide support on retail pitches and placement and build synergy between licensed products.
Day-to-Day Licensee Management and Communication
Licensee Performance Evaluation
Under its twgKonnect division, TWG offers a suite of ecommerce solutions from consulting to store build to management.